Becoming Steve Jobs: the biography Apple wants you to read

Becoming Steve Jobs by Brent Schlender and Rick Tetzeli

You might have form an opinion about Steve Jobs through the biographies, movies, press etc about the man. Becoming Steve Jobs, the hot-off-the-press biography by Brent Schlender and Rick Tetzeli, is going to shatter some of those stereotypes by telling a different side of Steve Jobs.

This new unauthorised biography seems to be endorsed by Apple as it is promoted with free sample in iBooks Store. Some of those who’re closed to Steve Jobs acknowledged that the book paints a more balanced view of Steve Jobs as a real human being than the authorised biography by Walter Isaacson. 

Becoming Steve Jobs Kindle Edition

Becoming Steve Jobs Hardcover

Becoming Steve Jobs on iBooks Store

What can Apple Watch do?

Many smartphone users nowadays do not wear a watch. To them the function of time telling in a traditional watch has been replaced by their iPhone or Android phone. As of right now, there is not any major use case that makes a smart watch a lifestyle changing necessity . This is partly the reason why there is a $17,000 Apple Watch, as Apple is trying to convince you that the Apple Watch is an essential fashion accessory. What can Apple Watch do besides showing it off to your friends and telling the time?

Apple Watch is a companion device to an iPhone. You need an iPhone in order for it to function meaningfully. Apple Watch is designed as a small screen that is closer to you than a phone in a pocket, that displays short burst of info to you that you care about. With Apple Watch you can answer phone call from your iPhone, interact with Siri, answer your messages/chats or receive notifications from apps. Instead of drawing out your iPhone from a bag, you can use Apple Watch as the scanning device when paying with Apple Pay. Apple Watch will also alert you to be active if you’ve been idle for too long.

During the recent “Spring Forward” March media event, Apple’s Kevin Lynch was on stage to showcase some possibilities with Apple Watch with demo of third party apps. Fast forward to about 1:08 to watch the demo. 

During the demo, Apple Watch is shown to summon a Uber, receive boarding pass and barcode to unlock airport gate, act as door key to hotel room, and remotely control your home’s garage door. It appears that what Apple Watch can do is limited by the imagination of app developers. Will Apple be able to convince you to add a daily-charging-required watch into your lifestyle?

Mario, Pokemon and Zelda are coming to iOS App Store

Mario Brothers coming to iOS App Store

Nintendo is finally letting loose their game characters outside of its hardware platforms. Nintendo held a press conference together with DeNA to announce their alliance. DeNA is a successful Japanese studio that develops games for the iOS and Android. In DeNa’s press release, there is a mention of new games based on Nintendo’s characters for smart devices, without pointing to any specific platform. But it is highly hopeful that iOS will be a target platform.

Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. 

There is no specific about if they will be porting their existing flagship Mario and Pokemon games to non-Nintendo hardware. Games under the alliance are expected to arrive by the end of the year. Something to look forward to if you’re Mario, Pokemon or Zelda fans.

Prices of all 38 Apple Watch models

If you live in the first batch of Apple Watch launch countries (Australia, Canada, China, France, Germany, Hong Kong, Japan, UK and US), you can preorder one starting April 10 with a launch date on April 24. It’s still more than a month’s away, ample time for you to choose your model and the band. Here’s a quick comparison of all 38 Apple Watch models with their prices.

Apple Watch Sports

 Apple Watch Sport Silver Aluminum Case With White Sport Band Silver Aluminum Case With White Sport Band

38mm: $349

42mm: $399

Apple Watch Sport Silver Aluminum Case With Blue Sport Band Silver Aluminum Case With Blue Sport Band

38mm: $349

42mm: $399

Apple Watch Sport Silver Aluminum Case With Green Sport Band  Silver Aluminum Case With Green Sport Band

38mm: $349

42mm: $399

 Apple Watch Sport Silver Aluminum Case With Pink Sport Band Silver Aluminum Case With Pink Sport Band

38mm: $349

42mm: $399

 Apple Watch Sport Space Gray Aluminum Case With Black Sport Band Space Gray Aluminum Case With Black Sport Band

38mm: $349

42mm: $399

Apple Watch

Apple Watch Stainless Steel Case With White Sport Band Stainless Steel Case With White Sport Band

38mm: $549

42mm: $599

Apple Watch Stainless Steel Case With Black Sport Band  Stainless Steel Case With Black Sport Band

 38mm: $549

42mm: $599

 Apple Watch Stainless Steel Case With Black Classic Buckle Stainless Steel Case With Black Classic Buckle

38mm: $649

42mm: $699

Apple Watch   Stainless Steel Case With Milanese Loop Stainless Steel Case With Milanese Loop

38mm: $649

42mm: $699

Apple Watch Stainless Steel Case With Black Modern Buckle Stainless Steel Case With Black Modern Buckle

38mm: $749

Apple Watch Stainless Steel Case With Black Leather Loop Stainless Steel Case With Black Leather Loop

42mm: $699

Apple Watch Stainless Steel Case With Midnight Blue Modern Buckle Stainless Steel Case With Midnight Blue Modern Buckle

38mm: $749

Apple Watch Stainless Steel Case With Bright Blue Leather Loop Stainless Steel Case With Bright Blue Leather Loop

42mm: $699

Apple Watch Stainless Steel Case With Soft Pink Modern Buckle Stainless Steel Case With Soft Pink Modern Buckle

38mm: $749

Apple Watch Stainless Steel Case With Stone Leather Loop  Stainless Steel Case With Stone Leather Loop

42mm: $699

Apple Watch Stainless Steel Case With Brown Modern Buckle Stainless Steel Case With Brown Modern Buckle

38mm: $749

Apple Watch Stainless Steel Case With Light Brown Leather Loop Stainless Steel Case With Light Brown Leather Loop

42mm: $699

Apple Watch Stainless Steel Case With Link Bracelet Stainless Steel Case With Link Bracelet

38mm: $949

42mm: $999

Apple Watch Space Black Case With Space Black Stainless Steel Link Bracelet Space Black Case With Space Black Stainless Steel Link Bracelet

38mm: $1,049

42mm: $1,099

Apple Watch Edition

Apple Watch Edition x     18-Karat Rose Gold Case With White Sport Band 18-Karat Rose Gold Case With White Sport Band

38mm: $10,000

42mm: $12,000

Apple Watch Edition 18-Karat Rose Yellow Gold Case With Black Sport Band 18-Karat Rose Yellow Gold Case With Black Sport Band

38mm: $10,000

42mm: $12,000

Apple Watch Edition 18-Karat Rose Gold Case With Rose Gray Modern Buckle 18-Karat Rose Gold Case With Rose Gray Modern Buckle

38mm: $17,000

Apple Watch Edition 18-Karat Rose Yellow Gold Case With Black Classic Buckle 18-Karat Rose Yellow Gold Case With Black Classic Buckle

42mm: $15,000

Apple Watch Edition 18-Karat Rose Yellow Gold Case With Bright Red Modern Buckle 18-Karat Rose Yellow Gold Case With Bright Red Modern Buckle

38mm: $17,000

Apple Watch 18-Karat Rose Yellow Gold Case With Midnight Blue Classic Buckle 18-Karat Rose Yellow Gold Case With Midnight Blue Classic Buckle

42mm: $15,000

Listen to Zane Lowe’s last BBC Radio 1 show

Zane Lowe Last BBC Show

Popular radio host Zane Lowe is leaving BBC to join Apple. The position is not known, but is rumoured to be involve with Apple’s iTunes music streaming product based off Beats Music. Since 2003, his show on BBC Radio 1 has been broadcast every Monday to Thursday from 7 to 9 pm. You can listen to Zane Lowe’s final show on BBC website.

Checkout www.loser.com

If you have time to spare, checkout the interesting site www.loser.com. It will redirect to the Wikipedia page of a singing celebrity who just showcased his big ego on the recent Grammy Awards.

Apple Watch pricing leaked

Apple will unveil all about Apple Watch in a media event in less than 10 days. Pricing no doubt is hotly anticipated. When Tim Cook announced Apple Watch in September 2014, the only pricing detail we get is the starting price from $349.

A Chinese website iapps.im has now leaked what could be the actual pricing of Apple Watch.

Apple Watch Sport Price

The cheapest range is Apple Watch Sport at $349 for 38mm silver aluminium version. Guy will need to go for the bigger 42mm version at $379. The price includes the band, and you can buy additional band at $49.

  • Silver Aluminium case with White, Blue, Green or Pink strap: $349 (38mm), $379 (42mm). Band also sold separately at $49.
  • Space Grey Aluminium case with black strap: $399 (38mm), $429 (42mm). Band also sold separately at $49.

Apple Watch Pricing

The next line up is simply called Apple Watch that comes in silver stainless steel case.

  • With black leather classic strap: $649 (38mm), $749 (42mm). Band also sold separately at $99.
  • With Stone, Blue or Light Brown leather loop: $749 (42mm). Band also sold separately at $99.
  • With Pink, Blue or Brown leather loop: $699 (38mm). Band also sold separately at $149. 

Apple Watch Edition Pricing

The third range is the high-end Apple Watch Edition, with pricing befitting the rich and famous. For this range, the band is not sold separately, only replacements are available.

  • Yellow 19K Solid Gold case, with midnight blue classic leather strap: $6,999 (38mm), $7,999 (42mm).
  • Yellow or Rose 18K Solid Gold case, with Rose Gray modern leather strap or Red modern leather strap: $7,999 (38mm).
  • Yellow or Rose 18K Solid Gold case, with Yellow or Rose 18k Solid Gold strap: $16,999 (38mm), $19,999 (42mm).

The leaked pricing, as always should be taken with a grain of salt. But there is too much detail to indicate this is likely the final pricing if there is no last minute changes. Are you tempted? 

Apple Watch Spring Forward media event is happening March 9

Apple March 9 Spring Forward Event

Apple has announced its March 9 “Spring Forward” media event at 10 a.m. PDT. This is anticipated to be a largely Apple Watch event, when Apple will announce details, release date and pricing for its Apple Watch line up. 

As with other major Apple media event, there will be live streaming coverage via Safari browser at apple.com/live or using second or third generation Apple TV. To make it easy for you to remember, the Apple live streaming site includes a link for you to add the event to your calendar. Click here to add the event to your calendar if you’re too busy to visit Apple live streaming site.

Display Zoom on iPhone 6 and iPhone 6 Plus

Display Zoom on iPhone 6 and iPhone 6 Plus

Display Zoom is a feature available only on iPhone 6 and iPhone 6 Plus. It allows you to set the display to a zoom mode that shows larger text and controls. The trade off is the loss of real screen estate. In the normal Standard mode, the home screen is displaying six rows of app icons. You get only five rows of app icons when in zoom mode.

iPhone 6 has a native screen pixels of 750 x 1334. When you select the Zoom mode, the display is scaled to a dimension 640 x 1136, the same as the iPhone 5 and 5s. On the iPhone 6 Plus, the zoom mode will scale down the screen to the same 750 x 1334 resolution as the iPhone 6.

If you pixel peep and scrutinize close enough, you will find images to appear slightly blurry and text not as sharp when in zoom mode. Standard mode is the default. If you must use the zoom mode, you can change it at Settings > Display & Brightness > Display Zoom.

Setup Display Zoom iPhone 6 Plus

Tap on the “Zoomed” and then the “Set” button on top right to change the Display Zoom mode.