Amazon introduces $8.99 standalone video streaming service to make Prime membership attractive

Just when Netflix implements price hikes for many of its members, Amazon is launching a standalone video streaming service Prime Video at $8.99 per month, or a dollar less than Netflix’s most popular plan. This puts Amazon in direct competition with the likes of Netflix and Hulu.

Previously Prime Video was only available with Amazon’s Prime membership, which costs $99 per year. Additionally, Amazon is now offering a monthly Prime membership at $10.99 per month. A Prime membership gives you Prime Video, plus free 2-day shipping, unlimited music streaming, Kindle unlimited, free unlimited photo storage. 

Amazon introduces $8.99 standalone video streaming service to make Prime membership attractive

Comparing the three plans, you will be paying monthly $8.99 for Prime Video, $10.99 for Prime Monthly and only $8.25 for Prime Annual. This makes the annual Prime membership very attractive if you’re a regular Amazon shopper. It is a clever restructuring of Prime plans to make it a more valuable proposition to prospective members.

One thing to note: Amazon does not have a video app on Apple TV. The only way to watch Amazon Prime video on AppleTV is to use Amazon app on iOS devices and AirPlay the video to Apple TV. Check out Amazon Prime if you’re still interested.