Apple likely to keep the same design for iPhone 7

Apple has been in a tick-tock pattern with regards to iPhone chassis design since iPhone 3G with a design overhaul every other generation. Base on report by KGI’s Ming-Chi Kuo, it appears that Apple is likely to reuse the same iPhone 6/6s design for iPhone 7. 

Ming-Chi Kuo, a reliable Apple analyst, claims that we will see a major iPhone design change in 2017, with Apple dropping aluminium for an all-glass enclosure with AMOLED screen. Separately, Apple is reported to enter a $2.6 billion agreement with Samsung to supply OLED panels.

So far the rumour mill points to an iPhone 7 to have the same look as iPhone 6/6s, sans the headphone jack. The bigger Plus model will likely sports a dual-lens camera. The iPhone this year might not be called iPhone 7 at all since it has the same design as iPhone 6/6s. Some have suggested names such as iPhone 6se.

There are few reasons why Apple could be reusing the same design. A design overhaul is timely in 2017 as it is iPhone’s 10th anniversary. It makes sense to make next year’s model a memorable one.

2016 is also a year of world wide economic slowdown. Demand growth for smartphone is negative and there is no end to the slow-down in sight. Apple is preparing for its worst quarter, and is cutting some cost by reusing the same manufacturing equipments and process for new iPhone. 

Time will tell if Apple is changing the iPhone design overhaul to a 3-year cycle. Those waiting to upgrade their iPhone will be disappointed if there is no new design this year.