TiVo subscribers can now use their remote control to buy products seen on TV shows. TiVo announced that they have teamed up with Amazon to enable TV viewers to purchase products on the TV ads or related to their favorite TV shows without leaving their couch.

Scott Merlino, senior manager of business development at Amazon.com, said, “Teaming up with TiVo enables TV advertisers to break free of traditional shopping channel limitations and reach a specific, targeted audience regardless of which network or show they are watching. Now, a record label can merchandise and sell a new artist’s CD on a show where the music is featured, or a publisher can merchandise an author’s book during a talk show when the author appears as a guest”

TiVo’s Universal Swivel Search allows users to search in Amazon for targeted products for their favorite shows. Users can purchase the product immediately or add it to their Amazon shopping cart for later checkout. Purchases will be secured with a PIN associated with the user’s Amazon account.

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You can now watch YouTube videos on Tivo digital video recorder (DVR). Available for users of broadband-connected TiVo HD and Tivo Series3 DVR models, the service allows Tivo subscribers to search for YouTube videos by keyword or browse videos by filters such as ‘Featured’, ‘Most recent’, ‘Top favorites’, ‘Most viewed’ and ‘Top rated’.

YouTube videos are streamed on-demand to the Tivo DVR, they are not stored on DVR, do not use any available recording space and do not appear on the Now Playing List. For mature contents on YouTube, Tivo advised subscribers to restrict the access using TiVo DVR’s built-in KidZone feature.

Tivo has posted a detailed instructions and videos on How to browse YouTube videos on your TiVo DVR.