Jonathan Ive In Objectified


Jonathan Ive, the British-born designer who’s the Senior VP of Industrial Design at Apple, will be one of the subject in Gary Hustwit’s “Objectified”, a new documentary about industrial design. Jonathan Ive is the other Apple guy we like, if you’ve not already aware, he is the award-winning ‘it’ designer behind many Apple products such as the iMac, the iPod, and the iPhone.

“Objectified” is Gary Hustwit’s second documentary, after the critically acclaimed “Helvetica” debut, which is a documentary about typography and graphic design. So what is “Objectified” about?

It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

“Objectified” is set to premiere in early 2009, it is definitely something worth looking forward to. Visit Objectified movie website.

Via Silicon Alley Insider.