LG announced that its BD300 Network Blu-ray Player will be available in September. Announced earlier this year in January in a partnership with Netflix, this is the first Blu-ray player that allows Netflix members to stream movies and TV episodes from Netflix’s library of more than 12,000 titles directly to the TV.
LG BD300 Network Blu-ray Disc Player will play high-definition Blu-ray discs, up-convert standard DVDs to 1080p and instantly stream Netflix movies. It will be “well under $500”. Netflix members is able to use the provided remote to browse, read synopses, rate movies, make selection right on the TV screen, and fast-forward/rewind video streams. Streaming of Netflix movie will begin as little as 30 seconds.
“As Blu-ray player sales are expected to triple in three years, consumers are craving content and seeking a premium home entertainment experience,” said LG Electronics USA President Teddy Hwang. “The BD300 is another LG industry first and provides consumers with an advanced high-def disc player with unparalleled flexibility and networked access for services such as Netflix.”
Consumers craving more content will appreciate the BD Live feature, which provides real-time interactivity for movie enthusiasts seeking extras, new previews or special content while BonusView provides picture-in-picture access to Blu-ray disc special features. To further personalize and simplify the home theater experience, the BD300 includes LG’s SimpLink(TM) technology, which allows users to control similarly equipped LG TV and AV products via convenient on-screen menus or directly from the product itself.
Netflix has been expanding rapidly to compete and establish itself in the aggressive home movie download market. First there is the Roku Netflix Player set-top box which is launched in May, and coming late fall Netflix subscribers with an XBox Live Gold membership will be able to stream Netflix movies directly from their XBox 360 consoles, similar to the LG BD300 Blu-ray player. It is brilliant strategies from Netflix’s part to offer its subscribers more options and convenience to view their movies and TVs.