Apple just reported yet another record breaking quarter, with $1.21b profit on revenues of $8.16b. Apple easily surpassed expectation and we do not see the economy having any significant impact to its bottom line.
Again, during the the financial conference call with analysts and members of the media, Apple played down the prospect of an Apple netbook on the horizon, echoing what Steve Jobs said earlier this year.
When I’m looking at what’s sold in the Netbook market, I see cramped keyboards, junky hardware, very small screens, bad software. Not a consumer experience that we would put the Mac brand on. As it exists today, we’re not interested in it nor would it be something customers would be interested in the long term. We are looking at the space. For those who want a small computer that does browsing/email, they might want an iPhone or iPod Touch. If we find a way to deliver an innovative product that really makes a contribution, we’ll do that.
There are lots of rumors on Apple releasing a netbook. Will Apple release a netbook? That depends what is your definition of a netbook. If netbook means a portable notebook at less than $400, then Apple is not going to release one if price defines the category. By labeling netbook as junky, Apple is trying to distance itself from this market.
We are predicting Apple will release a portable notebook with a touch screen of 10 to 12 inch, with builtin 3G and a design along the MacBook Air range. It will be a dream machine for those who crave for a ‘tugged along’ anywhere Mac and priced about $1000. Just do not call it a netbook.