8 Things Apple Could Do Better With Its 2009 WWDC Keynote Announcements

![Apple iPhone 3GS Third Gen iPhone](http://sanziro.com/wp-content/uploads/2009/06/apple-iphone-3gs-third-gen-iphone.png)

Apple kicked off its 2009 Worldwide Developers Conference (WWDC) with a keynote address led by marketing chief Phil Schiller. It is a satisfying presentation that answers the curiosity of many Apple fans: iPhone 3GS and Snow Leopard are announced with details and launch dates, new iPhone OS 3.0 apps highlights, and MacBook Pro line refreshes with new 13-inch models.

There are many details and it take sometimes to go through. The best coverage is [Gizmodo’s Apple WWDC 2009 Live Coverage](http://i.gizmodo.com/5280422/apple-wwdc-2009-live-coverage). Apple also posted the [WWDC 2009 Keynote Address Video](http://www.apple.com/quicktime/qtv/keynote/) online, suitable for the rest of the millions of us who could not make it there.

We are happy with all the announcements, but below are 8 things Apple could do better with its 2009 WWDC Keynote:

1. Where is Steve Jobs? We miss you Mr Jobs. But Phil is cool too.

2. Where is the multi-touch MacBook? We speculate Apple is working on a multi-touch MacBook, which will have its own launch event after Snow Leopard’s release in September. And the new touch screen MacBooks will fill the void of Apple MacBook line, which now consists of just one model.

3. We struggled internally to understand why Apple removes the ExpressCard slot in MacBook Pro 13/15 inch models and replaces them with SD card slot. If it is for space saving, Apple might as well do away with SD slot altogether.

4. Apple showed off using MobileMe service to locate missing iPhone and killed off its content remotely. This looks like a killer app for MobileMe. But we were hoping Apple could reduce MobileMe subscription further, or bundle it free with Mac OS X.

5. Apple has given us a search engine unfriendly product name with “iPhone 3G S”, the official name in Apple’s literature. We will use “iPhone 3GS” instead from now on to refer to the third generation iPhone.

6. iPhone 3GS with VGA video. Great, but not so great. Looks like we need to carry our Flip HD together with our phone for one more year, hopefully HD video comes to fourth generation iPhone in 2010.

7. Apparently WWDC is not an event for iPod or iPod touch as there is no new model announcement. Will we see a new iPod touch model to go along with iPhone OS 3.0 on June 17 or June 19?

8. Voice Control finally comes to iPhone, but we wonder why it is not made available for existing iPhone models? Is voice control function technically too demanding for older iPhone hardware?

**Updated June 27**: Apple is now calling the new phone “iPhone 3GS” without the space in all its literature. We sure hope they changed the name after reading this post.

4 thoughts on “8 Things Apple Could Do Better With Its 2009 WWDC Keynote Announcements”

  1. “Where is the multi-touch MacBook? We speculate Apple is working on a multi-touch MacBook, which will have its own launch event after Snow Leopard’s release in September. And the new touch screen MacBooks will fill the void of Apple MacBook line, which now consists of just one model.”

    While I’m sure you meant an apple tablet or a “big” iPod Touch…the truth is that all current macbooks have multitouch.

    “We struggled internally to understand why Apple removes the ExpressCard slot in MacBook Pro 13/15 inch models and replaces them with SD card slot. If it is for space saving, Apple might as well do away with SD slot altogether.”

    Schiller said that low, single-digit percentages, of their customers used this port. However, he noted, many use digital cameras often, and so an SD card (a fairly standardized format) makes plenty of sense. Even if you don’t like it, it’s not hard to understand.

    I imagine that many pro photographers are ecstatic over the inclusion of an SD card slot.

    “Apple showed off using MobileMe service to locate missing iPhone and killed off its content remotely. This looks like a killer app for MobileMe. But we were hoping Apple could reduce MobileMe subscription further, or bundle it free with Mac OS X.”

    How is this a critique of the Keynote? It’s not. It’s just “Man, I wish this was free!”

    “Apparently WWDC is not an event for iPod or iPod touch as there is no new model announcement. Will we see a new iPod touch model to go along with iPhone OS 3.0 on June 17 or June 19?”

    This blogger apparently does no research. Apple has typically held iPod events in September/October. Again, how is this a suggestion for WWDC — A DEVELOPERS CONFERENCE!?!?

    The title should have been something along the chair of “Wishlist from an armchair product manager.”

  2. We predict Apple is launching a future MacBook with a touch screen LCD and has multi-touch enabled, not just multi-touch on the trackpad. Apple will not call it a tablet computer and it will run the full Snow Leopard, not iPhone OS.

    Thanks for the reminder of iPod event in September/October. But we believe many developers are interested in the spec of future iPod touch model. With the API support of accessories in iPhone 3.0, we see iPod touch becoming the preferred hardware rather than iPhone for accessories based solutions.

    Sorry if this post has wasted your precious time.

Comments are closed.