Universal Studios Delivers BD-Live Promise With First iPhone App That Controls Blu-ray Disc Contents

![Universal Studios Fast & Furious iPhone App](/wp-content/uploads/2009/07/universal-studios-fast-furious-app.jpg)

Universal Studios has [announced](http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/07-20-2009/0005062513) the Fast & Furious iPhone app that can be used to control the bonus feature content of Fast & Furious movie Blu-ray disc. The iPhone and iPod touch app will launch on App Store on July 28 as free download, coincide with the release of the 2-Disc Special Edition Blu-ray of the blockbuster Fast & Furious.

The is a ground breaking move from Universal Studios by integrating the two platforms for more enhance home entertainment experience. For this feature to work, your Blu-ray player needs to be BD-Live capable and is connected to the Internet. Playstation 3 and newer Blu-ray players are BD-Live ready.

“By harnessing Blu-ray technology and combining it with Apple’s highly acclaimed iPod touch and iPhone, we continue to raise the bar in delivering an array of unprecedented, user-friendly home entertainment experiences,” said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. “Bridging these platforms further broadens the scope of the digital landscape by paving the way for innovative new applications and interactive content enhancements that continue to uniquely engage consumers.”

Universal Studios promises to deliver an extensive array of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases. For the Fast & Furious release, you can use iPhone or iPod touch for its “Virtual Car Garage” bonus feature to control 360-degree views of the movie’s supercharged street-racers and instantly punch up exclusive technical specs for the film’s high-tech cars.

### Press Releases

**UNIVERSAL STUDIOS HOME ENTERTAINMENT TO INTEGRATE BLU-RAY’S POWERFUL BD-LIVE TECHNOLOGY; NEW APPS REMOTELY CONTROL INTERACTIVE CONTENT ON INTERNET AND WI-FI CONNECTED BLU-RAY PLAYERS**

*UNIVERSAL CITY, Calif., July 20* — In a groundbreaking move that promises to further elevate and differentiate the Blu-ray user experience, Universal Studios Home Entertainment today announced a plan to deliver an extensive array of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases that can be accessed via companion applications from the App Store.

This industry-leading functionality will launch on Apple’s APP Store on July 28, 2009, coinciding with the 2-Disc Special Edition Blu-ray release of the box-office smash Fast & Furious. For the first time ever, iPhone and iPod touch users will have the ability to control interactive content on their Internet and Wi-Fi connected Blu-ray players for a more enhanced and unique experience. Later this year on select Universal releases, consumers will also be able to access bonus content found on their Blu-ray disc and download it into their iPhone or iPod touch to watch features on-the-go; use the devices as a virtual remote to control their Blu-ray disc features; and/or access additional detailed information about the film, its cast and more while watching the movie. Releases will also integrate with social network applications or sites such as Facebook and Twitter to allow users to update their friends about movie-related activities.

“By harnessing Blu-ray technology and combining it with Apple’s highly acclaimed iPod touch and iPhone, we continue to raise the bar in delivering an array of unprecedented, user-friendly home entertainment experiences,” said Craig Kornblau, President of Universal Studios Home Entertainment and Universal Pictures Digital Platforms. “Bridging these platforms further broadens the scope of the digital landscape by paving the way for innovative new applications and interactive content enhancements that continue to uniquely engage consumers.”

Powered by BD-Live, the 2-Disc Special Edition Blu-ray release of Fast & Furious will utilize this interactive technology tied to its “Virtual Car Garage” bonus feature. With iPhone or iPod touch in-hand, Blu-ray viewers can use their devices’ touch screens to control 360-degree views of the movie’s supercharged street-racers and instantly punch up exclusive technical specs for the film’s high-tech cars.

The “Virtual Car Garage” is just one of many exciting features included in the fully-loaded release of the Fast & Furious 2-Disc Special Edition Blu-ray, which hits the streets July 28, 2009. Packed with more fast cars, hot bodies and breath-taking stunts than ever, this built-for-speed action thriller reunites the original cast for an all-new, high-octane adventure. The 2-disc Special Edition Blu-ray comes packed with bonus materials, plus a digital copy of the film that can be enjoyed on an array of electronic devices.

In this global hit, Vin Diesel (The Chronicles of Riddick) and Paul Walker (2 Fast 2 Furious) re-team with Michelle Rodriguez (“Lost”) and Jordana Brewster (Texas Chainsaw Massacre: The Beginning) for the ultimate experience in unfettered speed. Director Justin Lin (The Fast and the Furious: Tokyo Drift) also returns to create another edgy fast-paced crowd-pleaser. The 2-Disc Special Edition Blu-ray Fast & Furious is priced at $39.98 SRP.

The app will be available for free from Apple’s App Store on iPhone and iPod touch or at [www.itunes.com/appstore](www.itunes.com/appstore).

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios ([www.universalstudios.com](www.universalstudios.com)). Universal Studios is a part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

**CONTACT:**

*Lea Porteneuve*
Senior Vice President – Communications & Publicity
Universal Studios Home Entertainment
(818) 777-1391
lea.porteneuve@nbcuni.com

*Evan Fong*
Vice President, Publicity
Universal Studios Home Entertainment
818-777-5540
evan.fong@nbcuni.com

Source: [PRNewswire](http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/07-20-2009/0005062513)

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