In Steve Jobs’s keynote at WWDC 2010 announcing the iPhone 4, FaceTime video calling is placed as the last “One more thing…” feature. When you visit Apple web page on [iPhone 4 features](http://www.apple.com/iphone/features/), FaceTime is prominently placed as the first main feature of iPhone 4. Many are wondering why Apple is putting emphasis on a ‘new’ feature that is available in other smartphones for years.
Is Apple doing catch up with iPhone 4 and FaceTime? Apple somehow ‘enlarge’ this impression as FaceTime will be WiFi only initially.
What Apple’s trying to do is more significant: iPhone 4 and FaceTime could well be the catalyst for the resurgence of video telephony. How many of you or people around you are doing video calling regularly on your Nokia or HTC smartphones? iPhone 4 and FaceTime have the potential to make video calling mainstream and common, and this is the essence of what Apple meant by “This changes everything. Again” for iPhone 4.
Again, Apple is doing things right rather than doing it first by putting emphasis on usability and user experience. Also, by delaying the rollout for FaceTime on 3G, Apple can make sure that 3G is adequate enough to handle the traffic required by video calling.