Apple hiring iBookstore Marketing Manager

Apple has a new [job listing for a iBookstore Marketing

iTunes is seeking a US Marketing Manager for the iBookstore. Based in
Cupertino, it will be this Manager’s responsibility to drive awareness
and sales of iBooks through co-marketing programs with publishers and
authors, strategic partnerships, and via online and direct marketing

Looks like Apple is determine to remediate one of the weak point of
iBookstore, which is the disappointed book selection compared with its
competitor Amazon Kindle.