First of its kind for Hollywood movies, Warner Bros has released App Edition for two Christopher Nolan blockbusters on the App Store. Yes, instead of watching movies from iTunes, you can watch movie from within its own app.
Both Inception and The Dark Knight app edition are universal binary for both iPhone, iPod and iPad. The app are free download and you can purchase via in-app purchase to watch the movie streaming at $9.99 or pay $11.99 to download the over 1GB movie to your iOS device. Off course the apps comes with movie extra such as gallery etc.