Xiaomi kicks off Asia expansion outside Greater China with Singapore launch

Xiaomi kicks off Asia expansion outside Greater China with Singapore launch

Hugely popular in China, Hong Kong and Taiwan, Xiaomi has selected Singapore as its international HQ for its expansion effort outside of Greater China. The Android smartphone maker is making its foray into English speaking world with its budget model Redmi launching in Singapore tomorrow for S$169 (US$134) without telco contract. The flagship Mi-3 model will be on sale March 7 for S$419 (US$331).

Touted as the Apple of China, Xiaomi sold 18.7 million phones last year and is targeting 40 million units this year. Malaysia will be its next launch market for its Asia expansion, with other South East Asia countries and India in the plan. There is no plan at the moment for US and Europe market.

For Singapore, Xiaomi phones is available through Singapore local telco stores in addition to selling online. Since phones sold in Singapore are unlocked due to regulator requirements, you might want to pick up a Xiaomi during your next visit to Singapore to experience what the hype is all about this Android phone maker from China.