Amazon raises Prime membership fee to $99

Amazon increases Prime membership fee

Amazon has announced the inevitable membership fee increase for its Prime members. The annual fee goes up from $79 to $99, about 25% increment.

For the first time since it was introduced nine years ago, the price of Prime is going up. Existing Prime members will pay $99 per year on their annual renewal date and Amazon Student members will pay $49.

Amazon Prime benefits include unlimited free 2 day shipping for eligible purchases, unlimited streaming with Prime Instant Video, and the ability to borrow books from the Kindle Owners’ Lending Library. Is it still worth it? If you’re not a member, you can sign up for 30-day free trial.