Facebook announced in March that it is launching video ads that will automatically play on your News Feed. These autoplay video ads are slated to roll out in late April. The ad is 15-seconds video that will start playing without sound as it appears on screen and stop if you scroll past it. When you tap on the video ad, it will expand into full-screen view and sound will start.
You can’t opt out of the video ads, but you can disable it from playing automatically. Log in to Facebook in your browser, click on the arrow at the end of Facebook menu bar, and then select Settings in the drop-down menu.
On the left menu bar of the Settings page, click on “Videos” at the very bottom. You might not see this “Videos” option if Facebook has yet to roll out video ads to your account.
On the Videos setting page, you can see that by default Facebook has enabled autoplay videos in your feed. Click on the arrow drop-down to change to “Off” to disable autoplay.
Call it clever or scheming, this Video settings only applied for Facebook on the web. It is completely separated from Facebook mobile apps.
Unfortunately there is no way to completely shut off autoplay for video ads on Facebook for iOS. The best you can do is to setup so that video ads will autoplay only when your phone is connected to Wi-Fi.
To setup, go to Settings app and select Facebook. Tap on Settings and tap to switch on “Auto-play on Wi-Fi only”.
By restricting autoplay to Wi-Fi, your mobile data plan will be a lesser hit. And you’d have save precious battery life especially if you’re on Facebook a lot. Hopefully one day Facebook will come to its senses by allowing us to disable autoplay completely.