Summary of Apple’s “It’s been way too long” media event


Apple has just concluded its “It’s been way too long” media event in which new iPad Air and iMac with Retina Display are unveiled. Our predictions are too much for Apple to deliver. There is no 3x retina display for new iPad Air and iPad mini, no 12.9 inch iPad, no Retina Thunderbolt Display and no Apple TV refresh. Here are the quick summary of the event:

  • Apple Pay will be launched this Monday Oct 20 for users in the US. Apple has signed up 500 additional banks in the new payment service.
  • WatchKit SDK will be available for developers in November to start making app for Apple Watch. Apple Watch is scheduled to launch in early 2015.
  • iOS 8 adoption rate is now at 48% after just 26 days. iOS 7 is at 46%. The other iOS versions make up the remaining 6%. 
  • iOS 8.1 will be available on Monday Oct 20. It will include Apple Pay for iPhone 6 and iPhone 6 Plus. iOS 8.1 will bring back the Camera Roll as a result of customer complaints. The update will also include a beta version of iCloud Photo Library.
  • OS X Yosemite will be available today for free on the Mac App Store. 
  • Pages, Keynotes and Numbers are updated for OS X Yosemite and will be available today. There will be update to Pages, Keynotes and Numbers for iOS today.
  • Tim Cook announced 225 millions iPad sold so far. “Apple has sold more iPads in the first four years than any product we’ve sold in our entire history”.
  • Apple announced iPad Air 2, the world’s thinnest tablet at 6.1mm, half as thin as the original iPad. The anti-reflective coating on the display is also the first for a tablet. It has a new A8X chip and M8 coprocessor. iPad Air 2 has 12x faster CPU speed and 180x graphics performance than the original iPad.
  • iPad Air 2 has an 8MP iSight camera with f2.4 aperture and 1.12 micron pixels. For the first time, camera Burst Mode, Time Lapse, Slo-Mo features come to the iPad.
  • iPad Air 2 comes with a fast 802.11ac Wi-Fi with MIMO and support up to 20 LTE bands.
  • Touch ID fingerprint sensor is standard in iPad Air 2.
  • Side switch for rotation lock /mute is gone in iPad Air 2.
  • Apple announced new iPad mini 3 with Touch ID fingerprint sensor. iPad mini 3 however sports last generation A7 CPU and M7 coprocessor. It has a lower 5MP iSight camera and a slower 802.11n with MIMO Wi-Fi. 
  • Both iPad Air 2 and iPad mini 3 comes with silver, space gray and new gold color option. Preorder starts tomorrow Oct 17 with delivery next week.
  • Apple is keeping iPad Air, iPad mini 2 and iPad mini in the product line up. You now have 5 iPad models to choose from.
  • There is no NFC radio in new iPad Air 2 and iPad mini 3 so you can’t use them for Apple Pay in store. You can however use the Touch ID for online use of Apple Pay at ecommerce sites.
  • Apple announced iMac with Retina Display. It is a high end model at $2499, a 27-inch screen with 5120×2880 Retina 5K Display and Thunderbolt 2 ports. It has 14.7 million pixels which is 7x more pixels than your HDTV. It is available for shipping today.
  • Apple updated Mac mini with 4th-gen Intel Core processor, Intel Iris or HD Graphics 5000, PCIe-based flash storage, 802.11ac Wi-Fi, two Thunderbolt 2 ports. Entry model starts at $499, which is $100 dollar lower. It is available for shipping today.