Twitter has finally dropped the 140 character limit in Direct Message in a bid to make its messaging service competitive to alternative such as WhatsApp or Facebook Messenger. Twitter users can now send a direct message of up to 10,000 characters. This does not affect public tweet which still has the 140 character limit.
Sachin Agarwal, Twitter’s DM product manager, said: “We believe that private messaging is a core part of the twitter experience. Where we see our advantage [over apps such as WhatsApp] is that there’s so much amazing content on Twitter already, that we want to enable people to have private conversations about those things.”
Twitter has long been used by business as a broadcasting medium. Direct Message could be a handy avenue for users to contact business and for getting customer support. As for personal chat, with WhatsApp, Facebook Messenger, SnapChat, WeChat so entrenched in the marketplace, it is doubtful if many will switch.