Hulu has just announced that it is offering a new commercial-free option at $12 a month to subscribers, upping its ante against rivals Netflix and Amazon. Hulu is keeping the existing subscription option of $8 a month with commercials.
“At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience,” said Mike Hopkins, CEO, Hulu. “Many of our customers have asked us for a commercial free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”
Before this change, Hulu is the only prominent subscription-based video streaming service that includes commercials that can not be skipped, even for its pay service.
Hulu is certainly making great stride lately in gaining subscribers. Just this week, it landed a streaming deal with premium cable network Epix to bring “Hunger Games” and “Transformers” movies to its network. This is right after Netflix loses its contract with Epix. This follows its deal to bring TV hits such as “Seinfeld”, “Empire” under its fold. It has also invested in original programming, working with the likes of J.J. Abrams and Stephen King.