Google offering Nik Collection for free is not good news

Google offering Nik Collection for free is not good news

Google has made its high end desktop photo editing apps and plugins Nik Collection free for all. The collection includes Analog Efex Pro, Color Efex Pro, Silver Efex Pro, Viveza, HDR Efex Pro, Sharpener Pro and Dfine, and was priced at $150 before the announcement. Head over to Google’s Nik Collection site to download the bundle for free.

Nik’s applications are typically used by photography professionals as plugins together with Photoshop, Lightroom and Aperture. Nik also created the popular Snapseed image editing mobile app. The company was purchased by Google in 2012, and based on the announcement, this free offering is not all good news.

Photo enthusiasts all over the world use the Nik Collection to get the best out of their images every day. As we continue to focus our long-term investments in building incredible photo editing tools for mobile, including Google Photos and Snapseed, we’ve decided to make the Nik Collection desktop suite available for free, so that now anyone can use it.

Apparently Google is focusing its resources on mobile platform. Thus it is expected that there will be no major enhancements coming to these fine desktop apps.