Apple launches iPhone 7 and iPhone 7 Plus with two brand new colors, the glossy Jet Black and matte Black. The Jet Black model is featured prominently by Apple and is the most popular color judging from the shipping date of preorders.
The new iPhone 7 do not look very different from its predecessor. You need to get the Jet Black model if you want to let people know that you bought a new phone. There must be a large group of iPhone buyers who wants to stand out. And Apple marketing knows it pretty well as there is no 32GB option for the Jet Black model. Apple wants you pay for the higher margin 128GB or 256GB model if you want the Jet Black iPhone 7.
iPhone Jet Black has a high gloss finish, looks gorgeous but is extremely susceptible to fingerprints and smudges. So much so that Apple has a foot note fine print to warn you about it:
The high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodization and polishing process. Its surface is equally as hard as other anodized Apple products; however, its high shine may show fine micro-abrasions with use. If you are concerned about this, we suggest you use one of the many cases available to protect your iPhone.
What’s the point of having a shinny looking Jet Black iPhone 7 covered in a case? If you can’t stand scratches on your phone, it may be better to get the matte Black model.