Google [signaled its intent to enter e-book retailing](http://www.nytimes.com/2009/06/01/technology/internet/01google.html?_r=1) at the annual BookExpo convention in New York over the weekend. Google will launch a program by end of 2009 that would enable publishers to sell e-book direct to consumers through Google.
Google’s move takes on Amazon Kindle in the growing e-book marketplace. Google will allow publishers to set the selling price, unlike Kindle’s aggressive pricing strategy by Amazon. Most of Kindle edition of latest best sellers are selling for $9.99, far less than the typical $26 for hardcover version.
Google’s e-book offering will allow consumers to read books on any device with Internet access, including mobile phones. And an offline mode will allow consumers to read cached versions of the e-book when Internet is not available.