Microsoft aired the first commercial on Thursday of its new Windows branding campaign, with comedian Jerry Seinfeld chance meeting Bill Gates shopping for leather shoe at ‘Shoe Circus’. There is no words of ‘computer’,’Windows’ or ‘software’ in the ad. Did you ‘get’ the new ad? Apparently many didn’t as Microsoft officials were calling reporters to explain it.
Microsoft vice president Bill Veghte who is responsible for the $300 million campaign said that the first ad is meant to restart a conversation with consumers. The campaign aims to tell the story of Windows, the story of “how Windows enables a billion people around the globe to do more with their lives today”, and “to re-ignite consumer excitement about the broader value of Windows”. Subsequent ads in the series will focus more on Windows itself, he said.