Microsoft has confirmed that there will be six SKUs for the Windows 7 OS. This follows long standing Microsoft tradition of having multiple version of its Windows OS, a practice widely-criticized and mocked for bringing confusion to the marketplace.
Starter: Available to OEMs on new PCs. Missing Aero UI. Can run 3 applications concurrently.
Home Basic: For ’emerging markets’. Missing Aero UI.
Home Premium: Available to OEMs and retail. Includes Aero UI, multi-touch capabilities, media features. Can create home network groups.
Professional: Includes all of Home Premium features. Adds enhanced networking, Mobility Center and Presentation Mode.
Enterprise: Available only in volume licenses. Includes all of Professional features. Adds Branch Cache, Direct Access and BitLocker.
Ultimate: The same features as Enterprise, with limited availability to OEMs and retail.
Microsoft aired the first commercial on Thursday of its new Windows branding campaign, with comedian Jerry Seinfeld chance meeting Bill Gates shopping for leather shoe at ‘Shoe Circus’. There is no words of ‘computer’,’Windows’ or ‘software’ in the ad. Did you ‘get’ the new ad? Apparently many didn’t as Microsoft officials were calling reporters to explain it.
Microsoft vice president Bill Veghte who is responsible for the $300 million campaign said that the first ad is meant to restart a conversation with consumers. The campaign aims to tell the story of Windows, the story of “how Windows enables a billion people around the globe to do more with their lives today”, and “to re-ignite consumer excitement about the broader value of Windows”. Subsequent ads in the series will focus more on Windows itself, he said.