Steve Ballmer Takes Over Bill Gates’ CES Keynote


The Consumer Electronics Association (CEA) announced that Microsoft’s Steve Ballmer, Sony’s Sir Howard Stringer and Ford’s Alan Mulally will deliver keynote addresses at the 2009 International CES, the world’s largest consumer technology tradeshow scheduled for January 8-11, 2009 in Las Vegas, Nevada.

“These exciting keynote speakers demonstrate that the 2009 International CES is the hub of activity in the consumer electronics, entertainment content, and automotive industries,” said CEA President and CEO Gary Shapiro. “Steve Ballmer and Sir Howard Stringer are driving forces behind the continued growth of the consumer technology industry. Alan Mulally is a true visionary spurring technology innovation in the automotive market. These leaders are changing the way technology is being incorporated into new markets, and CES attendees will all benefit from these keynotes unveiling the next generation of technology.”

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